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Branding and marketing are often seen as secondary considerations when developing new medical products, but in fact are a vital aspect of any product launch with the potential to make or break its success entering new markets. For companies in the life sciences that have successfully developed innovative drugs, treatments, and devices, investing in an engaging presence for their brands is both a major hurdle and a necessity toward gaining market reach, without which it is impossible to gain maximum ROI for their products as a whole. From creating a visual identity guide and crafting a brand voice through slogans, to developing multilingual marketing collateral, companies in the life sciences can benefit from content services tailored to their enterprises’ needs for global growth.

Drawing on their experiences helping life sciences companies gain cross-border success through creative branding and marketing, CSOFT Health Sciences’ William Denton and Josh Maislin will present their insights and best practices for helping products gain the consumer attention they need to compete globally, whether first starting out or advancing toward sustained engagement for long-term growth.